Long-form on adaptive research interviews, parallel cohorts, the synthesis-during-not-after operating model, and what we’ve learned shipping Lacudelph.
Most research interviews have a hidden second job. The first one is the conversation you scheduled. The second one is everything that happens after the call ends: transcribing it, re-listening, tagging, clustering, drafting the findings, drafting the readout, re-drafting the readout because the PM has a question about slide four.
I spent the last two weeks auditing every company I could find that sells AI-moderated qualitative interviews. There are nine of them serious enough to argue with. Listen Labs has raised $100M at a $500M valuation. Outset is at $51M total. Strella did $1.6M in ARR in their first year of monetizing, with 150% net dollar retention. Conveo is YC-backed with 400+ enterprise customers. The category is not a graveyard. It’s hot.